brand eins 02/2012
brand eins 02/2012 - SCHWERPUNKT: Markenkommunikation
Douglas Rushkoff: Branding Doesn’t Work! So Now What?
Douglas Rushkoff: Branding Doesn’t Work! So Now What? from Portland Oregon on Vimeo.
Is the future of storytelling the future for advertising?
Digital technology has led to massive changes in how people consume content, information and entertainment. This has meant a period of unprecedented change for the communications industry, and a blurring of the lines between disciplines.
Paddy Adams, Director of Strategy for global media agency Manning Gottlieb OMD, examines how to create more memorable, entertaining and engaging interactions with people through combining increasingly sophisticated storytelling techniques, whilst making full use of the latest advances in data management and algorithmic planning.
via Power to the Pixel and thepixelreport.org
»GOOD DESIGN IS A TOUGH JOB.« von Kirsten Dietz und Jochen Rädeker
GOOD DESIGN KILLS ADVERTISING - 40 Projekte, 20 Thesen, 1 Manifest - via Strichpunkt
Customer Journey
faz-community.faz.net/blogs · Customer Journey: Online-Quellen wichtiger als Offline-Quellen
(…) Männer und Frauen bevorzugen das Internet, um den Kontakt mit der Marke zu halten (…)
Promoting Products Using Social Media - Advertising - NYTimes.com
»Now, companies increasingly are running online ads that focus less on pitching their products than promoting their Facebook pages and Twitter accounts.«
Ad Age’s IDEA Conference · NYC
Since 2006, Ad Age’s Annual IDEA Conference has redefined creativity by showcasing the innovative ways businesses across a wide spectrum of industries are building their businesses.
Clou by Mario Pricken - lichtconlon's posterous
Great book by Mario Pricken…
Clou - Strategisches Ideenmanagement in Marketing, Werbung, Medien und Design – Wie innovative Ideenschmieden die Alchemie der Kreativität nutzen.
