brand eins 02/2012

brand eins 02/2012 - SCHWERPUNKT: Markenkommunikation

Habt Geduld!

Douglas Rushkoff: Branding Doesn’t Work! So Now What?

Douglas Rushkoff: Branding Doesn’t Work! So Now What? from Portland Oregon on Vimeo.

Konsum ist das neue Cholesterin

Trendforschung - Konsum ist das neue Cholesterin - [Herald Tribune Luxury Conference in Sao Paulo] - Der Trendforscher Rony Rodrigues weiß, wie die Jungen ticken: Die Konsumenten von morgen kaufen nur noch, was ihnen eine bessere Zukunft verspricht. Autorin: Jina Khayyer

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via zeit.de

James Biber - Architecture & Identity

Talk von James Biber [Biber Architects, biber.co] über Architecture & Identity

via vimeo.com

»James Biber has done design work unconfined by traditional disciplines since 1984, when he partnered with a graphic designer and an illustrator in his first Soho architectural office. Over his two decades at Pentagram, his work extended to include collaborations with the firm’s other architects, graphic designers, product designers and new media designers.«

Customer Journey

faz-community.faz.net/blogs · Customer Journey: Online-Quellen wichtiger als Offline-Quellen

(…) Männer und Frauen bevorzugen das Internet, um den Kontakt mit der Marke zu halten (…)