D&AD · The Copy Book
D&AD · The Copy Book [Taschen] · Words that sell · The superstars and leading professionals in the business of writing ads · Hardcover, 25 x 31.7 cm, 368 pages
The editor: D&AD is a nonprofit educational charity that was launched in 1962 by a group of London-based designers and art directors, with iconic and legendary professionals on both its judging panels and winners lists. By celebrating creative communication and rewarding its practitioners, D&AD raises standards across the industry. The annual D&AD Awards – the industry’s biggest and best – rewards outstanding creativity, originality, technical excellence and innovation in design and advertising.
